Do you enjoy shopping for furniture? Let’s disregard Ikea. Do you? I’d probably love it, but the sales stuff in ALL the furniture shops makes it impossible. We’ve been shopping for a table and a coffee table for a month now and still we have none. We’ve seen several really cool dining tables for the reasonable price. But once we start interacting with a sales person…
A sales person: “Are you looking for something special?” – a standard question. Me thinking and keeping it in: “No, I’m looking for something so damn usual I wonder why I’m not at Ikea yet. I’m leaving right away!”
A sales person: “This table [coffee table, chair, couch, any piece of furniture really] has a unique character.” Me, keeping it in again: “Cut the crap. I don’t have time for this. I’d rather move on to the next shop.”
A sales person interrupting our conversation: “Have you been to this shopping centre before?” Me, really pissed off with the interruption: “Yes.” – Resuming the interrupted conversation and walking towards the exit at the same time.
A sales person after overhearing my remark about a bench: “This bench fits perfectly with the table. I’d say you cannot buy one without the other!” Me thinking: “We’ll buy neither.”
A sales person: “This table is 100cm wide so there’s also plenty of space for decorations.” Me: “I buy a table to be able to put food on it, not decorations. I’m not a decorations type of person.” A sales person: “No, you certainly should decorate such a table! You cannot buy it and put it in your house just like that!” Me, keeping it in yet again: “All right, I won’t buy it.”
I was wondering why it never takes me more than an hour to get something at Ikea even though I have to compromise heavily. And why does it take a month with regular furniture shops even when I actually find exactly what I want for the price I find reasonable?
And then it hit me! I now know the secret of Ikea’s success. It’s not the low price or anything. It’s the absence of annoying sales staff!
It’s been quite a while without music: Berry Weight – Cowboys and Indians