Saturday, 11 June 2011

5 steps to a rocketing high Klout Score

I’ve read ‘the rules’, played around for a while and now I get it. So I thought I’d share this piece of use(ful/less – please delete as applicable) knowledge with you.

The Klout Score is a number indicating your online influence based on your Twitter and Facebook activities. Why would you want a high Klout score? For many reasons: you want to show off in front of your peers, you want to impress your clients, you like the Klout widget and want to place it on your blog, you’ve always liked to get high grades or you have nothing better to do. Even if you have no reason you still might profit by following the steps described below.

You will need: 1 Twitter account, 1 Facebook account, 15 to 60 minutes a day, 15 to 60 days depending on your ambition.

1. Set up Klout
Connect your Twitter, Facebook and LinkedIn accounts to your Klout account.

2. Build your community
Get friends and followers.
  • Connect with everyone you know on Facebook. (Use elaborated privacy setting s.)
  • Make sure you have more followers than people you follow on Twitter. Follow the ones that are likely to follow back, and only follow back people whom you know or in whom you are interested. The higher your followers/following ratio, the better your Klout Score!
Easy ways to find friends and people to follow: browse through friends of your friends to find more people you know; have a look at whom your favourite tweeters follow. When meeting people in person, ask them to connect on Twitter.

3. Spread the word
Tweet and post.
  • For Facebook you’ll need some funny status updates, updates reflecting on the ‘hot’ news topics  or updates in the form of a question to trigger likes and comments. Post useful links if you know majority of your friends would be interested. Your aim is to get as many reactions as possible. Klout will calculate an average amount of likes and comments per post, so be strategic.
  • On Twitter you have to tweet regularly and try to share content that is likely to get retweeted.
An easy way to get a retweet is to complement a brand that is active on Twitter. For example @easyJet is likely to retweet you if you thank them for bringing you from one place to another. A reasonable amount of good self made photos tend to get a good response on Facebook. Checking in with FourSquare at a bizarre location usually triggers responses too.

4. Interact
Engage in conversations.
  • On Facebook you have to comment and like posts of others to encourage them to act the same way towards you.
  • Make sure you get as many mentions from as many people on Twitter as possible. Number of mentions matters and so does the number of unique mentioners. Also try to get a mention from a “celebrity” – a tweeter with a very large number of followers. That will increase your Klout Score tremendously.
Easy ways to get new mentioners: answer questions from random strangers, ask questions and if you happen to be up late react to people complaining their timeline is empty. Watch ‘celebrities’ for a while until you know what kind of comment would most likely to trigger an answer. Then strike.

5. Keep up
Even if you don´t need your Klout Score to grow anymore you´ll still have to keep up to prevent it from dropping. You may stop hunting for new mentions and followers, but keep the conversation with your current friends and followers going.

Voila! Here´s your new Klout Score. Nice isn’t it? And as a bonus you now also have a tight, active, highly engaged community of friends and followers that can help you cook a new dish or get new clients, that will support you in your new undertakings  and share fun with you. Use it! And if you’re doing that right... your Klout Score will keep on growing. :)

Disagree or need to know more? Leave a comment!


  1. A nice post Sasja, thank you. I'm a wee bit unsure of the value of the Klout score, as yet at least, as it's a wee bit too new to be of huge value for social proof (but then I'm only just getting round to Facebook, so I *might* not be the best person to pine on such matters).

    I think you hit the nail on the head when you talk about the side effects of your strategy, though, when you explain we'd have a larger, more engaged community; that in itself is probably more useful than the Klout score...for now, at least. But if Klout continues to rise in popularity, it may become the next big things and those who have followed your strategy will be well placed to move forward.

    Many thanks for a great post.


  2. @Allan
    I agree with you. A score only makes sense in sports and social media is not a sport. (And I am not such a great fan of sports anyway.)

    However, pursuing a higher Klout Score can help focus and learn strategic thinking with regard to social media.

  3. Thanks! Very interesting. I am not yet that much into rising my score up but your guidelines are pretty helpful for improving the state of any social activities.

  4. I totally agree Sasja- what I really like about this post is how it captures readers who might have the wrong goal (the score on its own), and gently points them toward the correct direction (engaged, focused & interactive community).

    Beautifully done!


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