Fear! That’s how many companies in today’s economy earn their money. Insurances are extremely good at it. They let us pay them money because we’re afraid. We’re afraid to get ill, to have our house destroyed by a fire, to get robbed while abroad, to die. We’re afraid, afraid and afraid. To get rid of that fear we give money to companies that do not produce anything. Moreover, they don’t actually prevent us from getting ill and our house from burning down. They will not make sure we don’t get robbed or die. They will leave it all to chance. And we pay them anyway. What an ingenious concept!
Another industry flourishing on fear is the cosmetics industry. Not as good as insurances though as they have to actually give you stuff in exchange for your money, but still good enough a business. Their specialty is our fear to get old or to appear ugly. And they are damn good at depriving us of our money! They even have the nerve to promise us their nicely smelling substances packed in pretty tubes and jars actually work. And we pay them.
Take me for example. My skin is getting less pretty with the years and I use more and more skin products. Even though I understand that the changes of my skin are the result of the unstoppable ageing process I still don’t dare to take the risk. If I’d saved the money I spent on skin products and the time I spent visiting a beautician and applying those products for the past ten years, I could have easily made a trip around the world.
Instead I walked into a cosmetics store today to buy a new foundation (the old bottle is almost empty). Without actually wanting it I found myself in a high chair in front of a mirror. A girl was applying foundation on half of my face. “Do you use a primer under your foundation?” she asked. A primer! Exactly! That’s what I miss next to my deep cleansing scrub, cleansing foam, cleansing milk, refreshing tonic lotion, rebalancing cream mask, cellular treatment gel, sun cream SPF 30, moisturising cream, smoothing eye cream and the foundation. A primer!
I left the chair as soon as the second half of my face was covered, had another girl recommend me a foundation about €10 more expensive than the one I used before, paid and ran out of the store. A primer?! Thanks, but no, thanks!
I am afraid that I’m not THAT afraid. Yet...