Penetration

The room was full, no empty chairs. When the first presentation started everyone had a smartphone in their hands. When I say everyone I mean everyone. Every single person had a smartphone in their hands. All fifty eight of us. Smartphone penetration = 100%. And everyone used their phone during the presentation at least once. Including the person presenting. He used his phone as a remote control. Some phones made sounds and nobody seemed to mind. The phone of the speaker went off at the end of the presentation. He didn’t pick up. But if he’d done that, probably no one would mind.

It’s not science fiction. It’s real. The world and our perception of things is changing. Fast.